After content creator Allie Mitrovich's business Allie Rose Co. trademarked the phrase, creators in the 'BookTok' community were up in arms ...
Allie Mitrovich, who founded Allie Rose Co. in 2020 selling book-related merchandise, posted on her shop’s Instagram account last week that she’d successfully trademarked the phrase “Hot Girls Read” ...
Readers were fired up when a small business owner trademarked the phrase. And then it sparked something even bigger.